4th December - VeloCityLight Update

Hello loyal VeloCityLighters

Sadly we are not going to make Xmas. We are currently moving a tonne of tooling equipment across Poland to a new plastics sub contractor so the work can be completed to the design, standard and quality we ordered. The new manufacturer has booked a week of production for us on the 15th December. Our assembler would only get the plastics on Monday 22nd. So it will be January now.

After 18 months from concept to this point, to say I am a little gutted that we are letting everyone down for Xmas is an understatement.

We have everyone’s money ready to refund for those that wish us to. Please let us know if you wish a refund and we will process it. The ‘system’ takes 5 days to get the refund into your account. For those who wish to hang on in there until January I can only say thank you again and believe you will love the finished product!

Please don’t hesitate to contact me directly if you have any questions.

Best regards

Euan

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It's one of the brightest rear lights available, with settings for all light conditions

As the bike decelerates, the light glows brighter acting as a brake light

About VelocityLight

The VeloCityLight is designed to help make cycling safer. It is a powerful rear LED light that displays your speed to drivers. It makes you bright, distinct and visible on the road.

The design team comprise cyclists with many years’ road experience riding in urban traffic and open roads. As the cycle awareness of many car, lorry and bus drivers is not what it could be, the VeloCityLight gives more information to drivers about your speed and also acts a brake light when slowing rapidly or stopping.

The VeloCityLight shows approaching drivers the speed of the cyclist. Drivers see the VeloCityLight and associate the displayed speed with their own rate of travel.

By giving more information to drivers the light acts a prod, a mental stimulus to re-evaluate their own rate of travel and their subsequent actions. The display of a number distinguishes the VeloCityLight from the noise of other red lights.

The brain processes numbers differently than colours. A colour, a red light remains an element in sensory memory, it is fleeting and passing, a number represents a meaningful symbol that needs to be processed and stored in semantic memory.

This fundamentally differentiates VeloCityLight from other lights.

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