12th January - VeloCityLight Update

Hello loyal VeloCityLighters

Happy New Year! Some good news at last. We have been shipped what we have been promised are 'final' sample units, due to arrive Monday 12th. If all proves to be ok, the production line will complete the units and ship them to us within 10 days. January may be a very good month!

Please don’t hesitate to contact me directly if you have any questions.

Best regards

Euan

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It's one of the brightest rear lights available, with settings for all light conditions

As the bike decelerates, the light glows brighter acting as a brake light

About VelocityLight

The VeloCityLight is designed to help make cycling safer. It is a powerful rear LED light that displays your speed to drivers. It makes you bright, distinct and visible on the road.

The design team comprise cyclists with many years’ road experience riding in urban traffic and open roads. As the cycle awareness of many car, lorry and bus drivers is not what it could be, the VeloCityLight gives more information to drivers about your speed and also acts a brake light when slowing rapidly or stopping.

The VeloCityLight shows approaching drivers the speed of the cyclist. Drivers see the VeloCityLight and associate the displayed speed with their own rate of travel.

By giving more information to drivers the light acts a prod, a mental stimulus to re-evaluate their own rate of travel and their subsequent actions. The display of a number distinguishes the VeloCityLight from the noise of other red lights.

The brain processes numbers differently than colours. A colour, a red light remains an element in sensory memory, it is fleeting and passing, a number represents a meaningful symbol that needs to be processed and stored in semantic memory.

This fundamentally differentiates VeloCityLight from other lights.

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