28 Oct 2014 - There is still a delay in the delivery of the first VeloCityLight stock. We are doing everything possible to ensure our manufacturing partner gets the units completed and shipped. In the meantime we are leaving the pre-order discount in place. For those customers who have already placed orders, please mail us if you need more detailed information about the reasons for the delay.

In the meantime we will update the news section, facebook and twitter as often as we get tangible news/progress.

Thanks everyone for your patience.

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It's one of the brightest rear lights available, with settings for all light conditions

As the bike decelerates, the light glows brighter acting as a brake light

About VelocityLight

The VeloCityLight is designed to help make cycling safer. It is a powerful rear LED light that displays your speed to drivers. It makes you bright, distinct and visible on the road.

The design team comprise cyclists with many years’ road experience riding in urban traffic and open roads. As the cycle awareness of many car, lorry and bus drivers is not what it could be, the VeloCityLight gives more information to drivers about your speed and also acts a brake light when slowing rapidly or stopping.

The VeloCityLight shows approaching drivers the speed of the cyclist. Drivers see the VeloCityLight and associate the displayed speed with their own rate of travel.

By giving more information to drivers the light acts a prod, a mental stimulus to re-evaluate their own rate of travel and their subsequent actions. The display of a number distinguishes the VeloCityLight from the noise of other red lights.

The brain processes numbers differently than colours. A colour, a red light remains an element in sensory memory, it is fleeting and passing, a number represents a meaningful symbol that needs to be processed and stored in semantic memory.

This fundamentally differentiates VeloCityLight from other lights.

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